The Spanish footwear brand Vidorreta will debut its autumn-winter 2026/27 collection at the upcoming edition of the Micam trade fair, held from February 22 to 24 in Milan. The brand is presenting new models of boots featuring jute, its signature hallmark.
The Spanish footwear industry is reaffirming its international leadership at the 101st edition of Micam Milano, the global benchmark trade show held from February 22 to 24, 2026, at the Rho exhibition center in Milan. Among the most prominent brands is La Rioja-based Vidorreta, which arrives in the Italian city to present its new proposal for autumn-winter 2026. A collection that fuses the craftsmanship of jute with the technical demands of the winter climate.
Vidorreta, renowned for its mastery of espadrille footwear since its founding in 1995, breaks the seasonality of jute through innovation. The central focus of its presence in Milan is its jute-soled boots, the company’s hallmark, which for the winter season incorporate an advanced water-repellent treatment. This technology allows the natural fiber to be water-resistant, offering a functional and aesthetic solution for rainy days, all without sacrificing the breathability and comfort characteristic of the brand.
In terms of design, the brand opts for pragmatic sophistication. The sample collection to be exhibited at Micam stands out for the versatility of its volumes, offering diverse heights that adapt to all types of consumers. From the Merce Doble model, with a functional 4 cm platform, to the stylized elegance of the Tilo 7, with a wedge heel reaching 10.5 cm.
Vidorreta’s color palette for 2026
The color palette for winter 2026 aligns with a timeless and organic aesthetic. Vidorreta has selected three key shades that will set the trend for the coming year: black, mahogany, and mink. Black serves as an essential basic with great visual strength. The mahogany tone provides warmth and a premium artisanal air. Finally, mink is a versatile neutral that reinforces the natural character of the footwear’s jute sole.
Vidorreta’s participation in Micam Milano is no coincidence. With over 1,000 exhibiting brands, this fair is the meeting point where commercial strategies for footwear are defined on a global scale. For the ‘made in Spain’ brand, this stage is essential for consolidating its presence in international markets, demonstrating that the tradition of La Rioja—the birthplace of the espadrille—can evolve through sustainability and cutting-edge design.
For more information: https://pinkermoda.com/empresa/calzados-vidorreta/
